Our city is so cool. Last week, I attended my first Philly Tech Week. While I was hoping to get to more events, I made it to two awesome panels: From Passion To Business and Blog, Brand, Biz, Buzz. Both offered great ideas about relevant topics for young women in business and social media, and I was so glad I attended.
The things that you learn at these types of events really are amazing. And unless you go, you will never be able to broaden your horizons to learn more about the different technological advances and so forth that can help to propel your business forward. Not only were you given the opportunity to learn more about where to find the best pbx on the market, but you were also able to increase your knowledge on how to use social media and all its accompanying tools to your benefit. I really am so pleased that I went; I have learned so much.
Don’t worry. Just in case you weren’t able to be there, I’ve gathered some of the 10 best things I learned from the panelists – including some in tweet form. Enjoy!
10. {Outsource}
It’s time to hire someone to help when you’re spending too much time doing administrative work & not your craft. #passion2biz #ptw14 – Her Philly (@HerPhilly) April 8, 2014
9. {Don’t give it away} Focus on your “instant gratification” social posts (specifically Instagram) sparingly when compared to blog content. Use these posts to tease your readers without “giving” the content away for “free.” You can make short teaser images or videos with the help of an interactive video platform.
8. {Give yourself some credit} Research pricing structures of other businesses. If everyone is saying yes to your quotes right away, it’s time to raise your prices. Don’t be afraid to raise your fee based on your demand.
7. {Fill a void}
Pay attention to what those around you need/are asking for &find holes in the market to focus your business- @zoe_rooney #passion2biz #ptw14 – Her Philly (@HerPhilly) April 8, 2014
6. {Pay it forward} If you have to say no to an opportunity based on lack of time or resources, pass along the names of people you have connected with before who may be able to do the job. Now, everybody’s happy!
5. {Get your content noticed}
‘I thought everyone was sitting on twitter like me, so I only tweeted my blog once. Now I tweet 3x a day.’ @iPhillyChitChat #pbltechweek – Her Philly (@HerPhilly) April 9, 2014
4. {Be consistent} Even if you have a full time job (like me!), try to keep your posting schedule the same every week, so your readers know when to come back to read new posts.
3. {Learn what works for your brand}
On when to post: ‘On Wednesdays, no one cares about anything.’ @leahrkauffman #pbltechweek #ptw14 – Her Philly (@HerPhilly) April 9, 2014
2. {Be kind} People tweeting you mean things? Always be kind and gracious – the fight is not worth it, and it will pay off in the long run.
1. {You can say no}
Don’t be afraid to say no to opportunities that are not on brand. You gain respect by saying no, says @Curran_J #pbltechweek #ptw14 – Her Philly (@HerPhilly) April 10, 2014
Some great tips, right? I really need to work on #4, but I think I’ve been getting better at #1 & #6. If you’re looking for more blogging & branding tips, check out my LuckyFABB posts for lots of great insight. Thanks to Philly Tech Week, the women at Femme & Fortune and Philly Blog Love for some awesome events! Next year I’ll be planning my #PTW15 schedule a little more, but my first year was a great look at some of the smart, talented & driven people we have in our lovely city.
