I am pretty excited for this post, so let’s jump right in. The first time I heard about ROAR, a fashionable safety wearable made to empower women (to put things simply), I was first, very thankful that someone had come up with this, and second, knew instantly I’d be a customer. When I realized that this project was coming out of Philly, you guys know it was all over.
Yasmine Mustafa is ROAR’s co-founder & CEO, and we first connected on Twitter. We’ve been emailing back and forth for a number of months now (I won’t divulge the exact number for both of our sakes, Yasmine!), and with ROAR’s launch on the horizon (aka, today), I decided to bring back one of my old features and interview this Philly lady you’ll love. Ladies, if you ever walk alone in this city, you’re going to want to read this.
Images via @myasmine on Instagram